At the time of creating your own site online, the first challenge which you will face will be to find a name of attractive domain (that later will lodge in a servant). This it will define your identity on the Web and he will be decisive in the success and the visibility of your page.
The .com domains are easiest to remember, is the most well-known extension. If your business online includes a local scope or national it is not bad idea to choose by .es, although it is important to consider that you would find problems to internationalize this type of extension.
He is not recommendable to include numbers within the domain, happens in the same way with the scripts. We must try to avoid both, these can cause that the name of your website is more difficult to remember, which is fundamental when one is to choose a name. This it must be simple to easily write, to pronounce and relationable with our activity.
In order to give with the perfect name for your domain, you can decide on two strategies differents: To start off of key words or the name of your new brand online.
To bet by key words
- Keywords will turn out to you very useful to make a list with a maximum of 20 that has relation with the product which you want to sell. Without as much considering the concept name brand, as the key words that will serve you to position your domain.
- If the name is made up of a phrase, this must be short, never you use more than 3 together words.
- It studies the volume search of the selected words to investigate which are those that interest to you more.
Based on the brand
- It tries that the name that you have chosen not is looked like which already exists.
- If one is a new brand that we want to send to Internet and, therefore, to present his name, this will have to be loaded of meaning. Summarizing the essence of our business.
- Although you leave from the name of your brand, you do not forget the SEO. You can include a keyword next to the name, in addition to creating content that attracts traffic the webpage.
You will find more useful advice to choose a name for your new domain in Usability.gov. Already you can be sent to the world online!
In our next post we will speak envelope how to choose hosting suitable for your new website.