Platforms of ecommerce
The platforms of ecommerce allow us: To offer and to sell different products with a determined price, to establish a design to show these products and to accompany the same by a description or relative information that we considered important and, by all means, as a physical store allows that the clients can acquire one or more products paying of form online.
In order to begin to create your store online and to consider the characteristics of each platform, first you must fix some relative objectives your business online, as the amount of products that we will put at the disposal of the public, the needs will be different if our business offers an ample product range or if that one is a store focused to something more concrete.
The platforms of ecommerce are commercial places at virtual level, reason why also in them it is necessary to choose the place, size and format to offer to our clients the best experience of purchase.
It is fundamental to know clearly the platform with that we want to create our new store online, for which we needed to know some the basic characteristicses that all good platform of ecommerce must have:
- Adaptability: Every time it is more common that the traffic arrives at your ecommerce from movable devices. For this reason, it is fundamental that the platform counts on a design responsive and adaptable to different screens.
- SEO: Your platform must allow the reescritura of URLS, sitemaps, Titles and metadescripciones that allow the optimization of your website in the main web search engines.
- Content: This one must be visual and adaptable to a design in agreement with the aesthetic one of our products, for which, the platform must allow to suitably design the pages of each category and product. As well as to offer facilities at the time of concerning information in lot.
- Facilities for the client: So that the clients who arrive at your store online can sail easily, it is important that your platform of ecommerce counts on filtered tools search. Thus he will be simpler to explore the catalogue and to look for any product type. Of the same form, these must be able to manage their own accounts to make pursuit of orders, multiple options of shipment, to control their file of orders, valuation…
- Combined with Analytics: Capacity to provide us analytical respective reports to the necessary ones for a good management of the business in Internet.
- Handling of currencies and multilanguage: It is necessary to consider this possibility if one thinks to sell abroad.
Programs for the implementation of stores Online
Magento:
He is one of software more known for the creation stores online, is an Open Source product developed with PHP. Account with a great fan of possibilities of personalisation and configuration for which it wants to create his own business online.
Prestashop:
Also it is used to create stores online, is compatible with diverse modalities of payment as: DirecPay, Google Checkout, Banamex, Paypal…
At the moment she is one of software more used to create businesses in the Web.
The previous CMS are based on surroundings LAMP, which means that they must settle in the servant.
WooCommerce:
He is plugin gratuitous of eCommerce, created to be integrated with WordPress.
It is the one of the favorite solutions, since it counts on a great flexibility with respect to the access to extensions of WordPress and offers the possibility of management of the page, as much to the proprietors of the store online as a developer.
In hosting-ehost we presented a form to you easy to create your own store online, in a few steps and of the simplest way.
It creates your own business!