As any other business, the purpose of your store online is based on securing a greater volume of sales.

Then, it is when we wondered ourselves how to increase the traffic that arrives at our page. For it, the social SEO and networks will become your better ally. And, if you have budget, SEM can suppose an interesting option

Here you will find some you rule to secure a correct optimization that generates qualified traffic to your ecommerce:

First of all, the finders in its version SEO (organic or gratuitous positioning) and SEM (payment by click, also known as PPC)

First that we must know it is why class of words we want to optimize our campaigns, or are (SEM) or of organic form SEO. This point is essential in a strategy in finders and will cause that they increase the sales in our project.

For example, if we are ecommerce that sells t-shirts, we must analyze what words are important at the time of realising our campaigns: t-shirts, to buy modern t-shirts, t-shirts, etc. We can risk to us at the time of choosing more generic key words, in our case this would be an example: “to dress in fashion�. These work better facing working with social networks.

Once chosen the key words, the moment arrives from the SEO, where these are the most important factors:

 Meta tags: Title and Description

Both must adjust to give the necessary information so that our objective public is interested to enter our store online when finding us. It is essential so that your site is included in the web search engines. Both goals are visible in the results you your search in Google

On the one hand, the Title must include the key words (Keywords) that, in addition to positioning to us, they attract the users who we needed.

The MetaDdescriptioción, is used to give to more information on products and the pages. Also he is recommendable that includes key words, to draw attention of the user.

 

To use labels ALT or labels of title, as well as enriched fragments and labels to social networks as Facebook.

The enriched fragments of Google are elements that contribute to major information in the different results search on our content reason why they help us to improve our SEO.

1. To create accounts for Webmaster (Google Search Console)

To create an account of tools in the Webmaster Tool de Google to be able to supervise those problems that the web search engines find in their site and to receive information on the key words that they attract traffic.

2. To introduce the key words by which we are wanted to also position within the content. 

3. The speed of load and the movable optimization also factors are key that we must consider very.

 

SEM

In Spain, given the market share, SEM are practically Google Adwords, we paid by click, reason why it is important that we select those more excellent and on sale focused key words.

SEM counts on a great versatility. Then it allows, of instantaneous form, the appearance in Google investing the budget that we have assigned to the campaign.

It is necessary to have well-taken care of not to choose too generic key words, with which we cannot be positioned.

 

4. Social networks and blog:

It is essential to analyze first what diffusion forms interest to us following our objective public and to promote our products.

Here we will have to be our own community managers or to engage a specialist (always it is the best option).

We always must consider the social networks in which we are wanted to move. For example, Instagram can be very powerful if we want to sell clothes, but noncomputer science. Even so, always Facebook is recommended, because it agglutinates many users. Although its problem can be the high content in publicity, that causes that the pages name brand have less visibility, reason why is necessary to invest.

In any case a general advice as much for social networks as for SEO, is to create a blog that he feeds the different social networks and the website, in addition will allow us to establish a more special relation with our users.