To obtain that your blog emphasizes is not simple task. If you are not a person with already well-known reputation or by the users, it can be difficult to begin of zero and to obtain that this it is seen by your target. In order to be able to arrive at your potential public you need that they find you in the web search engines or through the social networks.

In this article, we offer a series to you of keys and advice to help you to emphasize your blog within the web search engines.

Sometimes, by ignorance, we thought that with creating a webpage with an original and showy design, already we have great part of the work done. Nevertheless, this is much of the reality. A series of more important details exists that they are going to mark if your blog well is adapted so that the users and the web search engines find you.

It creates a clear proposal of value. You must define which is the functionality and the purpose of the site. Having determined the goal it is possible to be worked on the structure of the site as well as in the key words to obtain that the hearing finds you in the web search engines.

The key words must be related to the thematic one of the blog. For example, if you create the page to sell your products or designs, you must find the specific words that the users use to look for, for example, “decorative vases�.

In order to realise the study of key words tools exist, as the Planner of key words of Google *, that helps you to determine that words could be interesting to add in your website. The planner of Google also gives to the average of monthly searches of that word as well as its competitiveness you. Taking again from example keyword “vases decorative�, if we see that this keyword has a very high average of searches and in addition its competitiveness is very high, would not agree to us to bet by this word since it is going to turn out very complicated to position itself by her. Nevertheless variant could to exist, as “vases decorative great� (and in case you have this product), that has a smaller number of monthly searches (but even so the users also look for it) and whose competitiveness is smaller, we can choose it since it will be easier to position to us with her.

Why at the outset it agrees to select key words to us with a smaller number of searches and low competitiveness to position to us? The answer is by the domain of authority of your website and the one of the competition, which you can consult in the SEOMoz tool. This tool determines the domain of authority (scored from 0 to 100) based on the quality of the website, measurement this based on if you have incoming connections from other recognized pages or institutions. Of this form it considers that the content of the site is clear and is considered of quality.

Once you know clearly the key words that you are going to use, you can organize the structure and name the sections according to them. The ideal is that these words appear in the name of the sections as well as in the content of these. Later, within each page, the content managers offer the possibility to you of modifying other excellent aspects for the SEO as they are title, metradescription and the H1. Also it is necessary that the keyword appears within these elements.

It is important to as much have a simple and understandable structure for the users as for the web search engines.

• For the users: The structuring of the site is ligature to the experience of the user. We must create a blog by which the users can sail of intuitive form and without he generates problems to him.
• For the web search engines: Thanks to the structure they understand how the site and on what is organized tries. For it you must generate your sitemap and introduce it within Google Search Console. In this way, the web search engines more easily track the content of your website to index it. In the following connection you can create and simple your sitemap free. Later you must create robots.txt archives so that the web search engines know what pages must rake and index. All the main sections and pages, as well as the file of sitemap, must be within this file. It learns how to create and to implement the robots.txt archives here.

The speed of load of your website concerns more than you think. Google announced that the speed of the site and the time of load would be taken into account to determine the positions in the pages of results. The users value much the time of load, at the most fast works better will be their experience. Gratuitous tools exist that offer the time to you of load of your blog, as much in computer as in mobile, as it is the case of Page Speed. In addition, it details the elements that could modify and improve to secure one better experience of user and one better speed to you of load.

The number of searches done from mobile phones and the existing variety of these devices is increasing every year. It is important that your blog adapts to the screen of the device with which accedes the user. Some managers of content exist, as WordPress, that by defect generates the version responsive of the site for the different devices.

Working the points set out in this article, you will have established the bases of your blog. Later, you will have to work the content and other aspects, as the social networks, to get to turn you into a true one to blogger of success.

 

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