Platforms of blogging
The blogs have become an almost essential tool at the time of creating your personal brand in the digital world. Every day thousands of people they look for a platform of blogging to express his ideas, restlessness or knowledge. The companies also bet by the blogs to show their clients which is its work and its values. Complemented with the use of the social networks, it is the best form to connect with your target potential.
An only reason does not exist that takes to you to create a blog. Users exist who use them to express their likings or as escape route where being able to communicate its preoccupations without feeling judged, whereas others use it as a professional tool. Independent of the reason for his creation, they exist a series of you rule to consider that will help you to choose the best platform of blogging.
- Ease of use and to modify the elements. Many of the people who are created a blog do not have slight knowledge of design of webpages nor to generate codes. For this reason, the majority bets by platforms that allow them to modify the designs, through determined groups, of fast and easy form.
- Facility to position itself in the web search engines. Once you have created your blog you will want that the users find you in Internet, in addition to in other routes as they can be the social networks. You must look for a platform of blogging that it allows to add and to modify titles, metradescriptions you and H1, elements related to the SEO and that will help you to position your blog in the web search engines.
- Adaptable design, also known as responsive design. It is important that your blog adapts to the screen of the device through which the user has acceded to the site. Google also considers this characteristic at the time of positioning the blog. They exist managing of content that brings this built-in option and thus you must forget to you to put codes within the HTML.
At present there is an ample variety of managers of blogs, as much free as of payment. Also the model exists freemium, offers its basic version free and receives by more advanced services. Next we at the moment presented some to you of the more popular platforms of blogging:
Possibly it is the most well-known platform. It is very easy to handle and previous knowledge of programming are not required. In addition it counts on ample fan of groups and subjects, and is cathedral-friendly.
It incorporates a series of characteristics nonavailable in all the platforms, as the possibility of incorporating a forum in site or automatically of adapting the page to the screen of the device from which the user accedes. Also it counts with thousands of plugins (47,277 [1]) that allows to increase, of simple form, the possibilities of management of our website.
One is a platform of open code, that is to say, allows that the source code (as well as other rights) is available for the user whereas in other tools is necessary to pay for being able to accede to this function.
You only need to have an account in Google to hardly create your blog in 3 minutes. It has several groups and gadgets to improve the visual aspect of the site and allows you to accede to the style sheets of the pages to modify, for example, the color of the text.
When belonging to Google, you can implement Google Analytics without no cost, whereas in these tools you only can accede to this option through the payment version. In addition it is very easy to implement the code of Analytics so that your statistics are seen in the manager. It learns how you must incorporate the code here.
Another one of its advantages is the possibility of placing announcements in your blog. The Blogger platform uses your account of AdSense to place codes of announcements in your blog. In addition it gives control you on the announcements, you can form his formats as well as the colors and the frequency with which they can appear the announcements. It visits the following connection to learn how to make money showing announcements in your blog.
Possibly blogging is the platform more individual of the moment for combining the characteristics of the blogs, with the peculiarities of the social networks. It could not be otherwise if we paid attention to whom are their creators, Evan Williams and Biz Stone, founders of Blogger and Twitter. You can accede with your account of Google, Twitter or Facebook, and you are already ready to publish.
One is a very intuitive tool, without needing adding widgets or pluggins. Premium the maximum one “less is more�, they are very minimalist designs where the text is outstanding. You can enrich the content of the post adding connections, videos or images. You can create a customized domain (www.medium.com/@nombredelusuario) and bind it to a concrete publication. Of this ways all post will be visible in a same site. In addition, the site is optimized for movable devices as well as for the SEO.
It works just as a social network where the users can recommend your as much posts within the own tool as in the social networks. Between his peculiarities it emphasizes that the users can add commentaries of the content anywhere.
To part to be a gratuitous tool, Tumblr is one of the platforms more known the moment, the users can share photos, I connect, computer graphics…
Although she is not one of the platforms preferred by the blogueros that base their post on text, yes is it for that choose by microblogging. This is what it does different from the others and for this reason, it is recommended to which they want to find something between Twitter and WordPress, as well as to those businesses that want to present their brand through visual content.
Between his advantages it emphasizes that the content is very visual, a factor considered for the user experience. In addition, the platform adapts perfectly to the movable devices and the use of the same is very simple. Multiple blogs can be administered from their Control Panel and offers many groups between which to choose. Also it offers many possibilities to publish in time real.
When creating a blog in one of these platforms of blogging, originates a name of specific domain, as for example: www.nombredelsitio.wordpress.com or www.nombredelsitio.blogspot.com.es. But you wish to have a domain name personalizes, you will have to bet by companies that offer this service, as Solutions Thinks. In addition, we also created and designed webpages by a price of only 5 Euros to the month, and we gave the domain to you.
[1] https://es.wordpress.org/plugins/
