Difference between newsletter and email marketing

In order to begin to see the importance that can have both strategies of marketing in the impact to the user, whom later it will buy in your store online, we must know the difference between Newsletter and email marketing.

Newsletter a person or company is a bulletin sent by, generally of informative character and with a certain regularity, although also she is considered to newsletter a unique shipment of precise form.

A great sample of interest that can take to end a user of your Web, blog or store online is to register in your newsletter, this subscriber is indicating that it interests your content to him.

The email marketing, on the other hand, is the shipment of direct publicity to the email of a person who comprises of ours target. There are different gratuitous platforms that you can use to realise these drives

For which Email Marketing?

These are some of the characteristics that can explain the effectiveness of the Email Marketing, and why so many brands and companies decide to arrive at their objective public through this form:

1. Campaigns easy to implement: The simplicity characterizes to this form of marketing, is not necessary to realise a great cost to take it to end nor to have great resources.

2. Adaptable: Segmentable is a marketing form. Massive at the same time as customized, it is sent directly to the person with the possibility of being able to adapt the information according to interests or needs. 

3. Multiplicity of formats: According to why we need the campaign or type mail, we will be able to choose between content multimedia, audio, video, text… For that reason is a very versatile platform.

4. They are possible to be measured: We can know the results through different platforms that indicate the reach index to us which we have had, as well as those modifications that we can implement.

It is essential not to finish in the tray of Spam

If our campaign ends up falling in the Spam filters, nobody will get to read the email and, therefore the action will not have any type of result. Before this, first that we must consider it is to decide on lists of contacts “Opt In�. What means this? , that all our contacts including in flow of the campaign belong to a data base of quality, since all of them have accepted to receive these emails.

The form most common to catch emails is one landing page where the users who already have happened through your Web have registered of voluntary form, letting its data of contact to be able to comprise of this data base. This type of Marketing knows himself as permissive marketing.

Advice at the time of writing the Email

1. The subject of the same must be explicit.
2. When the email arrives at the inbox of our contacts, it must draw attention so that these want to open it.
3. The content must cause curiosity in which it is reading, so that not only it opens it but it can get to know the information that we needed to make him arrive.