At the time of creating a Web and, more concretely, to create a store online, it is imperative companies to tell on a clear structure and a planning them that they are chords to the raised strategy, as well as to the proposed results. To create site that is adapted to the needs of a competitive and more and more aggressive market, where the supply abounds and the demand and in a digital world more and more saturated is necessary to invest to offer a Web that manages to become visible between the multitude and that, as well, obtains the proposed results.

Next, we expose some the concepts nails envelope how to optimize a store online very useful to reach the proposed objectives and results:

Conversion rate optimization (CRO)

The level of conversions is one of the key points at the time of creating a store online. The user who enters the Web must be directed to the action. In addition, all the contents, design, appearance and other elements of the Web must indicate the consumer who is in a trustworthy place, professional and safe to realise the purchase. One of the main visible indicators for your users of which your Web is safe is that you count on a certificate SSL.

Funnel or funnel of conversion

The conversion funnel is a way to exhibit of visual way the process of “enlistment� of the user. This process goes since the user discovers the existence of the company, later, is interested in her, it happens to take it in consideration, and, finally, it realises the purchase or action wished by the company. Most important for a functional store online it is that this funnel is optimized so that an increasing percentage of the users who enter the Web finishes buying something or to conduct the battles that have been determined as objectives of marketing by the company.

Landing page or landing page

A way to optimize the conversion funnel is to create a quality landing page. That is to say, front page at which the users arrive who wish to know our company. This page must be attractive and of easy navigation and, in addition, to improve the level of conversions it must be focused to that the user can realise easily, intuitive and fast the wished action, this is: the purchase of a product, or an affiliation.

Growth Hacking

One of the professionals who must work by the optimization of this “Funnel�, and to improve the ratio of conversions in the store online is the one in charge of growth hacking, a series of techniques, tools and analysis of tendencies that they try to understand the user and to optimize the results around his tastes and needs.

Design

Nowadays we move in a visual world. The consumer determines if something is professional or if he is of quality being based, among others, in the image codes that see. The investigations on behavior of the consumer indicate that the consuming one makes a decision in a matter of seconds. This inclines to us to think that they are characteristic emotional lines of vision and which affect the purchase. The image of the Web, as well as the image of the company, must be aligned and to communicate to the present and potential client the values and capacities of this, this is: the coherence, veracity, professionalism, etc.

SEO and SEM

It is imperative, for any digital platform, to work in search engine optimization, through tools of payment or of the suitable use of key words.

Nowadays to develop our store online we can use a manager of contents of free distribution (CMS) as PrestaShop, WordPresss (with its Woocomerce module), Magento… or a solution of hosting as Store Online of hosting-ehost.

Really, to stop to create a Web with store online effectively is important to follow a logical exposition and a structure that help us to structure it around the proposed objectives, so that results are reached.